Micro, small and medium enterprises (MSMEs) are encouraged to step up into international level through the Muslim LifeFair 2022. National Islamic Economics and Finance Committee (KNEKS) held this event at the Bandung Convention Center, Bandung, West Java. KNEKS hopes that this event can be an opportunity for MSMEs to collaborate at international level.
According to antaranews.com, Director of KNEKS for Sharia Ecosystem Infrastructure Sutan Emir Hidayat see a big potential for MSMEs. Emir said, that MSME players will embedded awareness for this market potential. He said that Indonesia was ready to become a major producer of halal products in the global market.
“KNEKS will continue to encourage creative and proactive efforts to accelerate Indonesia to become the 2024 Global Halal Hub,” he said (09/12/2022).
Emir explained that the role of MSMEs and Strategic Economic Zones (KSE) is very significant in realizing Indonesia’s vision of becoming a Global Halal Hub in 2024. Especially with the ease of doing business in KSE, such as in KPBPB and Special Economic Zones. Therefore, his party appreciates the commitment to holding this exhibitions consistently since 2019.
Muslim LifeFair 2022 are held from 9 to 11 December 2022. This year, the theme is #NgariungBareng. This event presents a variety of Muslim products. Starting from fashion sector, like modest fashion and halal cosmetics. From education sector there are product for Islamic education, books and publishers. From entertainment sector, there’s a choice for hobbies, halal travel, safe & healthy halal culinary (KHAS), and many more.
The exhibition succeeded in attracting as many as 230 participants from 150 brands. 59 brands came from West Java and 85 brands from outside West Java. The participants in the exhibition were business people from the KPMI network in foreign countries, namely Malaysia, Egypt and Tunisia.
From the Department of Economics and Sharia Finance of Bank Indonesia (BI) records the contribution of the Islamic economy to the national economy. Starting from the food, fashion, tourism and agriculture sectors, they managed to reach 25-26% in the second quarter of 2022. This figure grows by around 4.37% annually.
