Erick Thohir Promotes Lombok Pearl Crafts

Minister of State-Owned Enterprises Erick Thohir encouraged Micro, Small and Medium Enterprises (MSMEs). He showed it by visiting the Pertamina UMKM partner booth at the opening of the ASEAN Summit 2023 side event. One of them was by promoting Lombok pearl crafts.

“The Ministry of BUMN, provides guidance to MSMEs in Indonesia through Rumah BUMN Pertamina. The product results are good. This is one of the pearls of the product of Pertamina BUMN Pertamina East Lombok fostering partners,” said Erick in a written statement in Jakarta (10/5/2023).

Reported by republika.co.id, Erick promoted D’etnick, an MSME engaged in the manufacture of pearl jewelry. Pertamina’s MSME partners have succeeded in marketing their products offline and online. Since D’etnick was founded, these MSMEs have collaborated with related agencies. Such as the Department of Fisheries and Maritime Affairs in the development of pearl cultivation.

“D’etnick pearl crafts are authentic works of local craftsmen. The main ingredients are Lombok pearls and silver, as well as ethnic designs based on local culture,” he added.

Hopeful Momentum

Pertamina’s VP Corporate Communication, Fadjar Djoko Santoso hopes for a good outcome from this valuable momentum. He hoped that MSMEs can be grasp this momentum to a good use. This is because the event was attended by guests from various countries.

“By displaying a variety of superior MSME products at this event, this is one of Pertamina’s efforts to improve the branding of its MSME partners,” said Fadjar.

Fadjar said that the MSME products presented were of the best quality and had gone through a curation process. This process is carried out to build a good perception of MSME products. So that the promotion of products to the global market can be realized.

“Through this event, Pertamina continues to promote it to the world, so that the fostered MSME products are increasingly widely known. We hoped it can also have an impact on increasing Indonesia’s positive image in the eyes of the world,” he explained.

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